› Ekonomi›Indonesia Butuh ”Marketer”... Roda perekonomian nasional Indonesia membutuhkan marketer yang kreatif, inovatif, dan berjiwa entrepreneurship. Sejak 2019, IMA memiliki modal kuat baik berupa program maupun inovasi digital. OlehStefanus Osa Triyatna 4 menit baca ARSIP INDONESIA MARKETER ASSOCIATION Presiden Indonesia Marketer Association IMA Suparno Djasmin kanan dalam Musyawarah Nasional IMA secara hibrida di Jakarta, Sabtu 16/10/2021, mengharapkan peran IMA dalam membangkitkan kembali perekonomian nasional pascapandemi KOMPAS — Perekonomian nasional Indonesia membutuhkan marketer atau pemasar yang kreatif, inovatif, dan memiliki jiwa wirausaha. Dengan demikian, peran dan sumbangannya lebih optimal dalam menggerakkan roda platform membangun jejaring dan pengetahuan, sejak tahun 2019 Indonesia Marketer Association IMA dinilai telah memiliki modal yang kuat, baik berupa program maupun inovasi digital. Demikian menurut Suparno Djasmin, salah satu petinggi PT Astra International Tbk, yang kembali terpilih sebagai Presiden IMA, kepada Kompas, di Jakarta, Senin 18/10/2021. ”IMA harus bisa berperan memberikan sumbangsih untuk membantu menggerakkan roda perekonomian. Terlebih elemen IMA merupakan bagian dari para profesional, entrepreneur, pendidik, dan pemerintah. Di sinilah IMA ditantang untuk lebih kreatif, inovatif, dan berjiwa entrepreneurship dalam menghadapi perubahan akibat pandemi Covid-19,” Nasional IMA 2021 yang dihadiri sekitar peserta dan digelar secara hibrida di Jakarta, akhir pekan, menetapkan kembali Suparno Djasmin sebagai Presiden IMA periode 2021-2023. Dalam rilisnya, Musyawarah Nasional IMA juga menetapkan YW Junardy sebagai Ketua Senat penetapan Presiden IMA dipimpin Juan Permata Adoe selaku pendiri dan anggota Senat IMA, dengan berlandaskan persetujuan 44 president chapter IMA seluruh Indonesia. Suparno Djasmin adalah Direktur Astra yang sekaligus menjabat Director-In-Charge Astra Financial and PIAWAI NASTITIE Direktur Astra Suparno Djasmin menjajal motor gede yang dipamerkan dalam Astra Auto Fest 2020. Pameran mobil ini berlangsung pada 19-23 Februari 2020 di Astra Biz Center, BSD City, Tangerang, Suparno, kepercayaan yang diberikan untuk kembali memimpin IMA merupakan momentum yang baik dalam meningkatkan pencapaian program dan inisiatif selama dua tahun terakhir. Untuk melanjutkan momentum tersebut, pihaknya membutuhkan dukungan aktif segenap anggota dari seluruh cabang IMA yang tersebar di juga Dengan Digitalkan Pemasaran, UMKM Bisa Tingkatkan Dampak Positif ke Masyarakat SekitarSelama dua tahun terakhir, IMA telah membangun dan memperkuat 47 cabang IMA di seluruh Indonesia dengan lebih dari 873 anggota aktif dan 607 anggota telah memiliki sertifikat certified professional marketing CPM. Untuk meningkatkan tata kelola IMA sebagai organisasi yang profesional, IMA telah resmi menjadi organisasi berbadan hukum didukung anggaran dasar/anggaran rumah tangga AD/ART organisasi dan proses audit keuangan.”Untuk mendigitalisasi pendataan anggota dan manajemen aktivitas organisasi, kami telah meluncurkan IMA Mobile Apps IMA yang telah tersedia di IOS dan Android,” ujar bagian dari komitmen IMA membangun kemitraan strategis, sebanyak 138 aktivitas telah dilakukan di IMA level pusat dan daerah sepanjang 2019-2021. Kegiatan ini mencakup pelaksanaan diskusi publik melibatkan ahli pemasaran, branding, dan pemasaran digital hingga Menteri Perdagangan, Menteri Koperasi dan Usaha Kecil dan Menengah, Dewan Komisioner Otoritas Jasa Keuangan OJK, dan Badan Siber dan Sandi Negara BSSN.Kompas/Priyombodo Wisatawan mancanegara melihat batik khas Cirebon dalam Crafina 2019 di Jakarta Convention Center, Jakarta Pusat, Kamis 17/10/2019. Selain pameran dan penjualan luring, penjualan daring pada era ekonomi digital saat ini berperan besar dalam pemasaran produk kreatif seperti fashion dan menegaskan, ”IMA berkomitmen untuk mendukung praktik bisnis yang berkelanjutan di Indonesia. Selama dua tahun terakhir, IMA berkolaborasi aktif dengan Indonesia Global Compact Network IGCN untuk mengampanyekan prinsip-prinsip bisnis berkelanjutan sesuai dengan 10 prinsip bisnis UN Global Compact UNGC.”Pada 2022, IMA akan mendukung penuh pelaksanaan World Marketing Forum yang direncanakan digelar di Bali. ”Saya yakin untuk periode dua tahun ke depan dengan berbekal semangat kolaborasi dan dukungan segenap chapter IMA, kita dapat meningkatkan pencapaian menjadi lebih baik lagi, khususnya bagi kemajuan sektor pemasaran Indonesia dalam berkontribusi untuk pemulihan ekonomi nasional,” kata Perdagangan Muhammad Lutfi dalam Musyawarah Nasional IMA mengatakan, peranan strategis IMA dalam mendukung UMKM di masa pandemi sebagai bagian dari usaha pemulihan ekonomi nasional. Harapannya, IMA dapat ikut memajukan sektor pemasaran juga Transformasi Digital Geliatkan UMKM di Tengah Pandemi”Saya menyampaikan apresiasi kepada IMA atas kerja sama selama ini dalam memperkuat UMKM Indonesia agar naik kelas dan berdaya saing di pasar ekspor. Saya berharap, IMA semakin berperan aktif dalam meningkatkan kualitas profesi pemasaran untuk berkontribusi dalam pemasaran ekspor Indonesia,” kata IMA Hermawan Kartajaya menyampaikan apresiasi atas kinerja pengurus IMA periode 2019-2021 yang telah mencerminkan nilai-nilai IMA dengan baik, yaitu semangat inovasi, entrepreneurship, dan pendekatan digital yang berbasis humanity.”Saya ingin menyampaikan apresiasi dan rasa bangga atas kinerja organisasi IMA selama dua tahun terakhir ini. Saya mengamati banyak inovasi dan program yang telah diluncurkan dengan standar profesionalisme yang sangat baik. Salah satunya kini IMA telah resmi menjadi organisasi berbadan hukum,” ujar Pengemudi ojek daring memesan makanan untuk pelanggan melalui aplikasi di gerai makanan di Pasar Santa, Kebayoran Baru, Jakarta Selatan, Senin 21/10/2019. Pertumbuhan ekonomi digital dan pengguna internet di Tanah Air turut membantu perkembangan usaha bagi para pelaku usaha mikro, kecil, dan menengah yang memanfaatkan teknologi informasi dalam promosi dan pemasaran mengharapkan, perkembangan signifikan selama dua tahun terakhir ini dapat menjadi modal yang baik bagi kepengurusan IMA dua tahun ke depan. IMA diharapkan dapat terus bergerak maju, meningkatkan standar profesionalisme para pemasar di Indonesia, dan memberikan manfaat yang baik untuk sektor pemasaran dan perekonomian kesempatan yang sama, Gubernur DKI Anies Baswedan berharap, IMA dapat terus memberikan manfaat yang baik dengan melahirkan inovasi. Juga, berbagai terobosan di sektor pemasaran yang diharapkan dapat diadopsi oleh sektor pemerintahan, dunia usaha, dan sektor kegiatan juga UMKM Daring Punya Peluang Ekspor Lebih Tinggi EditorMukhamad Kurniawan
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Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas. Sudah berapa bulan Anda menjalani pekerjaan di rumah atau work from home?, dan apa yang sudah dilakukan?. Jangan sampai waktu yang tersedia menjadi terbuang cara karyawan mengisi waktu WFH antara lain dengan melakukan hobi atau kesenangan. Bersepeda atau gowes mendadak menjadi tren, sampai - sampai harga sepeda melambung naik. Juga hobi berkebun atau menanam, khususnya kaum hawa yang telah meramaikan toko tanaman dan tersebut sangat positif membuat kita aktif bergerak, dan dapat meningkatkan imunitas tubuh. Namun apakah hobi itu telah menyita waktu sepenuhnya selama bekerja di rumah?. Sebagai karyawan ada baiknya untuk meningkatkan keahlian dengan mengikuti sertifikasi. Pada saat pandemi Covid-19 ini adalah waktu yang tepat untuk belajar, karena waktu yang tersedia begitu longgar. Sertifikasi adalah suatu penetapan yang diberikan oleh suatu organisasi profesional terhadap seseorang untuk menunjukkan bahwa orang tersebut mampu untuk melakukan suatu pekerjaan atau tugas spesifik. Dalam kondisi pandemi seperti ini banyak lembaga pelatihan sertifikasi mengadakan secara online. Selain praktis, biaya yang dikeluarkan lebih murah dibandingkan secara tatap tidak tahu kapan pandemi ini akan selesai dan setelah pandemi berakhir bagaimanakah strategi perusahaan?, apakah masih mempertahankan bisnis yang lama, atau beralih ke bisnis baru?.Baik pada waktu resesi maupun dalam kondisi normal perusahaan membutuhkan kreativitas karyawan. Salah satu cara untuk membuka wawasan Anda lebih luas adalah dengan mengikuti sertifikasi. Manfaat SertifikasiBerikut ini beberapa manfaat mengikuti sertifikasi 1. Dengan mengikuti program sertifikasi maka keahlian Anda akan meningkat. Dengan meningkatkan keahlian maka akan mempunyai modal daya saing yang lebih unggul dibandingkan karyawan lain.2. Memiliki sertifikasi akan meningkatkan kinerja Anda. Kinerja yang baik tentunya akan diikuti dengan potensi kenaikan gaji.3. Harapan kita perusahaan masih mempekerjakan Anda. Namun apabila perusahaan tidak lagi memberikan kesempatan Anda bekerja, maka dengan mempunyai sertifikasi akan lebih mudah mencari pekerjaan baru.4. Bagi Anda yang menginginkan karir meningkat, maka sertifikasi menjadi salah satu solusi. Anda mempunyai keahlian dan kemampuan yang telah diakui oleh lembaga pemberi sertifikasi.5. Sertifikasi akan menambah Curriculum Vitae baik untuk melamar pekerjaan maupun melengkapi data diri sebagai karyawan. Bahkan gelar sertifikasi dapat dicantumkan pada kartu nama bagi perusahaan juga mendapatkan manfaat dari karyawan atau calon karyawan yang menyandang sertifikasi yaitu 1. Perusahaan khususnya bagian HRD Human Resources Development akan lebih mudah untuk melakukan rekrutmen kepada calon karyawan yang telah memiliki sertifikasi keahlian.2. Perusahaan yang mempekerjakan karyawan yang memiliki sertifikasi akan lebih mudah dalam melakukan proses bisnis baik dalam perencanaan, eksekusi, monitoring dan evaluasi.3. Semakin banyak karyawan yang mempunyai sertifikasi keahlian maka kinerja perusahaan akan meningkat, sehingga tujuan perusahaan untuk meraih keuntungan semakin besar.4. Dengan memiliki tenaga yang ahli, maka perusahaan dapat meyakinkan kepada para pemangku kepentingan, sehingga akan meningkatkan reputasi sertifikasi memang membutuhkan biaya yang tidak sedikit, tetapi melihat manfaatnya maka tidak ada salahnya untuk mengeluarkan dana sebagai investasi tak berwujud. Memang ada beberapa perusahaan yang menanggung sepenuhnya atau sebagian dari biaya yang dikeluarkan. Berikut ini beberapa sertifikasi yang dapat menjadi pertimbangan Bidang Pemasaran1. CPM Certified Professional Marketer-IndonesiaCPM-Indonesia atau ICPM Indonesia Certified Professional Marketer diberikan kepada praktisi pemasaran Indonesia yang dikeluarkan oleh IMA Indonesia Marketing Association.Program ini akan mempelajari Riset Pemasaran, Strategi Pemasaran, Komunikasi Pemasaran, serta mempelajari kasus-kasus pemasaran di Indonesia. Syarat peserta adalah pendidikan minimal D3 dengan pengalaman di bidang pemasaran selama 4 CPM Certified Professional Marketer-Asia Foto medali CPM-Asia CPM-Asia hampir sama dengan CPM Indonesia namun cakupannya lebih luas yaitu di kawasan Asia. Artinya sertifikasi ini diberikan para profesional pemasaran yang menguasai pemasaran dan bisnis di kawasan Asia baik secara akademisi maupun praktis. Sedangkan lembaga yang menerbitkannya yaitu AMF Asia Marketing Association.Syarat kandidat adalah pendidikan minimal S1 dan pengalaman di bidang pemasaran selama 5 tahun. Modul yang dipelajari meliputi Marketing Research, Marketing Strategy, Integrated Marketing Communication, Asia Business Management dan Asia Business. Biaya yang harus dikeluarkan sebesar 15 HRD Human Resources Development1. Certified Human Resources StaffProgram pelatihan dan sertifikasi untuk staf HRD, yang dikeluarkan oleh BNSP Badan Nasional Sertifikasi Profesi. Syarat peserta minimal pendidikan D3 dengan pengalaman sebagai staf HRD selama 3 tahun. Materi pelatihan antara lain Cara Rekrutmen Karyawan, Menyeleksi Data Pelamar, Mengelola Proses Evaluasi Kinerja Karyawan, Menghitung Upah Lembur dan sebagainya. Sertifikasi ini memasang biaya sebesar Certified Human Resources SupervisorPelatihan dan sertifikasi di peruntukan karyawan pada level supervisor HRD. Syarat peserta berpengalaman minimal 2 tahun sebagai Supervisor HRD. Pelatihan mempelajari Strategi Pengelolaan SDM Sumber Daya Manusia, Pengembangan Organisasi, Pengelolaan Karier, Hubungan Industrial, dan sebagainya. Besarnya biaya adalah 7,8 Certified Human Resources ManagerSertifikasi ini diberikan untuk level Manajer HRD. Syarat peserta berpengalaman sebagai Manager SDM minimal 1 tahun atau Supervisor SDM dengan minimal pengalaman kerja selama 3 tahun. Pelatihan mempelajari Pengembangan SDM, Manajemen Karir, Pengembangan Organisasi, Sistem Informasi Kerja, dan sebagainya. Biaya yang harus dibayar sebesar Keuangan1. Chartered Financial Analyst CFA CFA CFA merupakan sertifikasi di bidang investasi dan keuangan. Sertifikasi ini dikeluarkan oleh CFA Institute dan ujiannya meliputi tiga level 1,2 dan 3. Program ini diselenggarakan oleh perguruan tinggi maupun non perguruan tinggi. Pelatihan mempelajari Ethics and Professional Standards, Corporate Finance, Economics, Portofolio Management, dan Certified Public Accountant CPACPA adalah sertifikasi untuk para akuntan publik. Program ini diselenggarakan oleh IAPI Institut Akuntan Publik Indonesia. Pelatihan mempelajari pengetahuan teoritis seperti Akuntansi, Audit, Perpajakan, Pengendalian Internal, Ekonomi Makro dan Mikro, dan ProduksiThe New Product Development Professional NPDP certification, sertifikasi ini dikeluarkan oleh Product Development and Management Association PDMA. Sertifikasi diberikan kepada kandidat yang memiliki kemampuan manajemen dan mengembangkan produk. Program ini di Indonesia diselenggarakan oleh perguruan tinggi swasta di Jakarta, tetapi saat pandemi sekarang ini dilakukan secara beberapa pilihan sertifikasi sesuai dengan bidangnya. Anda dapat menemukan dengan mencari di dalam Google. Sebaiknya membandingkan beberapa lembaga penyelenggara, karena trainer dan biaya dapat berbeda-beda. Selamat mengikuti sertifikasi untuk meningkatkan keahlian dan menambah rekam jejak curriculum 1 2 3 4 Lihat Worklife Selengkapnya
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Check out Digital Marketers in Jakarta, ID with the skills you need for your next job. $40/hr Digital Marketing Google SearchDigital StrategyDisplay AdConversion Rate OptimizationGoogle AnalyticsGoogle AdsFacebook Ads ManagerGoogle Display NetworkProject ManagementSEO Keyword ResearchRetargetingCampaign ManagementSearch Engine MarketingFacebook Advertising Hello! Thank you for checking out my profile. I am well organized, efficient, self motivated and big believer in data. The key to my success has been to learn quickly and find a work around solutions based on my 12 years of corporate and digital marketing experience. I have worked with various international brands such as Shiseido, Sony, Panasonic and local brands that wants to leverage advertising and digital media to increase their business revenue. 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He has solved several real-world business problems by creating his business plan and marketing plan. He is a hard worker and has a strong sense of responsibility. $40/hr Dadang M. Digital Marketer No reviews yet Digital Marketing Video EditingCopywritingPhoto Editing I am fresh graduate of the Communication Studies program at Bogor Agricultural University Bogor. Someone who has a high motivation to learn new things and make connections with people. relationships with people. - Have creative mind. - Work with deadlines - well-organized goals. I have the ability to analyze, multitasking, teamwork, and adaptability. Some of my skills are script writing such as news script, script for content, video editing, design, photography and videography. $65/hr Aria D. Digital Marketer No reviews yet Digital Marketing Content WritingMarketing CommunicationsMarketingMarket ResearchSearch EngineCustomer ServiceBusiness DevelopmentSales & Marketing Hi, I'm Aria - a Bachelor of Arts graduate in Korean Language with experience in various fields such as Social Media Marketing, Search Engine Evaluation, Data Annotation, and Sales & Marketing. I'm also the Co-Founder and Owner of The Strongest Coffee. With a passion for Digital Marketing and Business Development, I'm constantly looking for new opportunities to grow and develop my skills. Let's connect and explore how we can work together. $120/hr Bella A. Digital Marketer No reviews yet Digital Marketing Branding & MarketingProcess InfographicsBrand DevelopmentSales CopywritingBrand ConsultingWebsite CopywritingTechnical Project ManagementTask CoordinationFreelance MarketingCommunicationsBrand IdentityTech & ITCopywritingEmail Copywriting Hello, and welcome to my profile! I'm a marketing professional with 4 years of experience in the industry. I've worked with a variety of clients and industries, ranging from small startups to large corporations. My expertise includes digital marketing and copywriting, and I'm always staying up-to-date with the latest trends and strategies in the marketing world. I'm passionate about helping businesses grow and reach their full potential through effective marketing campaigns. I'm a strong communicator and collaborator, and I always strive to exceed my clients' expectations. I'm confident that I can help you take your marketing efforts to... 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Digital Marketer No reviews yet Digital Marketing Digital Marketing MaterialsAcademic EditingCalculationMicrosoft ExcelAccounting BasicsFreelance MarketingManagement AccountingDigital Marketing StrategyMicrosoft WordMarketing PERSONAL Calculate Make interesting ideas Write, Problem solving PROFES SIONA L Writing Anything Microsoft Word, Excel & Etc Editing Photos and Videos Digital Marketing Update PROFILE Ranti Anisah is a writer and accountant.. I mastered some of the skills I learned, but I want to develop my talents or skills in a place that will accept me, if you wish, I will do my best to realize the tasks that will be given to me, thank you. $40/hr Dipa R. Digital Marketer No reviews yet Digital Marketing Ad CopyEcommerce WebsiteFreelance MarketingDigital Marketing StrategyTikTok AdPaid MediaFacebook Ad CampaignSearch Engine MarketingSearch Engine OptimizationMedia PlanningGoogle AdsGoogle Display NetworkDigital Marketing Management Experienced digital marketer that can help your brands go beyond through data minded and thorough method for optimization I am fully managed all my client account securely, precise and result oriented. Lets keep in touch at diparaditya $600/hr Syita F. Digital Marketer No reviews yet Digital Marketing MarketingDigital Marketing MaterialsAdvertisementFreelance MarketingAutodesk AutoCADMarketing AdvertisingDigital Marketing StrategyBusiness Analysis I’m a specialist internet marketing with experience in the advertising marketplace for small and medium-sized businesses. i have built from zero till have new branch company from the first time i have worked. Want to browse more freelancers? 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